Designer Urban Curve
James Lyon designer Urban Curve provides a range of creative design services for companies within the UK and mainland Europe.
Urban Curve is a Northampton based, multi-discipline design consultancy with years of experience in many industries. Urban Curve delivers tailor-made cost-effective solutions for clients large and small, drawing on wide-ranging skillsets, imagineering and realistic creative thought processes. Based here in Northampton we are ideally placed to service local, national and international clients.
My success comes from not only the commitment and support I give to all clients but by providing a fast and efficient service within budget, and delivering on time, every time.
I listen, propose a brief with costs and time plans, so you know the price and delivery dates to suit your business. I have an excellent record in client retention because I take the long term view, that all clients are important, big and small.
Areas of expertise: Advertising & Media Planning, Branding & Corporate Identity, Brochures & Printing Systems, Direct Mail, Packaging & Point of Sale, Photography, Retail and Commercial Graphics, Web sites, CMS & SEO
Brochures & Direct Mail
Urban Curve has always designed Brochures & Direct Mail both in their traditional printed physical form and as digital documents for download, interaction or DM through email. However the item is to be distributed and its call to action, the physical putting together of the copywriting, images and graphics contained within the piece would be only half as effective without a good design.
Brochures and direct mail to us are a means to evoke a reaction and a positive response from the viewer and should never be seen as an all-encompassing oracle in itself. Our designs engage a target market, ask questions and answer some but always leave the viewer wanting more.
With physical printed brochures & direct mail, texture, weight, feel and the pace of the delivered content are obvious, but often forgotten. We ask how will it get there, who will read it and will it be passed around? How long should it last, does it go in the post, how long before the accuracy of the brochure is compromised? Can we surprise the viewer, how will they interact, where is the call to action?
Key elements such as concise entertaining copywriting, imaginative images as either photographs or illustrations, beautiful typography and the best production values for its use will ensure your spend is worth every penny. Whether it’s a stand-alone item or a range of documents, we will design it around your corporate guidelines or create a new style for you. I am used to working with small individual companies and larger corporate bodies, coordinating joint marketing budgets for regional offices to individual brochures for bespoke projects, each is just as important.
In today’s global market we can provide translated versions in key languages, keep track of your versions and revisions and let you know when an alteration of one version has an impact on another.
If you have an idea for a brochure and would like an idea of cost or you have an existing format you would like to continue, let’s either talk or contact me HERE
We always ask the question in relation to branding, “Are you looking for an evolution or revolution?” For some, it’s all about change or a need for something completely different, for others a tweak on what they have already to update it or steer it towards new potential markets is all that’s required. And it wouldn’t be unusual if we started at one end of this spectrum and ended up with the other!
There are many people writing about the ‘importance of branding’, ‘protecting the brand’ and ‘associated values’ but for those starting out and forming a company or taking the next step to realign their existing logo to their companies core activities these issues aren’t quite as important yet, but still have to be thought about.
We have a formula that includes research by us as well as by the client, which writes the brief, gives direction and a set of values for the new design to be measured against. By doing this, we mentally ‘cut-to-the-chase’ and start knowing approximately where we are heading and before long, seeing the finalisation of the design.
As well as the design we will look at the constraints of the production processes and the requirements to display the new design on your products or services. The adaptability yet keeping the branding’s integrity is key when manufacturing processes, distance, retail and distribution are factors that will directly affect the presentation of your logo to the end-user. And before any branding is finalised we show you how it works within a corporate identity, advertising and manufacture so you can assess all aspects of its use.
If you are a start-up come and talk to us about our branding package prices. If you are looking for more and need guidance on your next step then we’d love to help you along that path with services akin to your needs. You can contact me HERE
Media & Advertising
With over 30 years of experience in Media Advertising Urban Curve can provide imaginative and focused concepts combining Art Direction, Copy Writing, Photography and Design to give your ad campaign maximum impact.
It’s not just the creative elements that I can help with. Making your media spend go further, cost-effective production and media planning ensure you get the most from your precious budgets.
Fast turn-around times for ‘last minute’ media, not only saves money when ad space is offered at a reduced rate but enable advertising to be up-to-date and relevant to the current climate.
As well as a bespoke service for my clients I offer flexible template usage where we design and set up the ads for you and you just fill in the details. This is often very useful if you have an ever-changing stock list or prices that change on a regular basis.
If you have an existing campaign running, but want to either improve on costs or use a service that is closer to your offices, let’s talk, or contact me HERE
Display Graphics & Point of Sale
In the past I have laser cut metal and wood, made plastic look like ice, provides a complete window display kit from a large box and supplied a clever folding display to hold a pair of jeans upright! I’ve had graphics output to cover a building, manufactured pop-up stands in seven languages, bespoke made a large stand for a global trade event as well as designed a poster to adorn a changing room. My only limitations are your budgets and timescales!
The success of all of these projects is production timings and supplying the right digital artwork from which to produce it. Amazing things can be done in a short period of time if the right elements are in place.
Urban Curve doesn’t manufacture, but I know some great people who do and they do it very well! I will always oversee the work from start to finish liaising with the supplier so that the correct artwork to the right tolerances and settings is supplied at the outset and any test or prototypes are produced for approval before production where possible.
If you are stuck on an idea or caught out on a deadline, let’s see if I can help out. Contact me HERE
Websites & Content Management
Websites & Content Management by Urban Curve. Over the years I have built many websites either as bespoke designs from the foundations up or taken on existing web management of sites that need a new direction and overhaul. Sometimes it’s just to manage an existing site more efficiently.
From the simplest of websites with a few pages and a contact form to a larger site offering eCommerce, online statistics and data capture, Urban Curve can design and build a site to your unique design with all the functionality you need and the flexibility to add additional modules as and when you need it without having ‘downtime’, major costs or change in its basic core structure.
I offer training and implementation planning so that you achieve your goals and get your website working for you. My training program starts at your staff’s ability till they gain confidence and then reveals more functions as their ability improves. All this enables clients to take control of the content of their sites, so they are actively contributing to the changing content and their SEO results.
If you have an idea for a website and would like an idea of cost or you have an existing format you would like to continue, let’s either talk or contact me HERE