DisABLEd Billboard Campaign II
Models of Diversity’s billboard campaign designed and conceived by Urban Curve, was published this week and can be seen at The Eye, Holborn, London until the end of Sunday (2nd of September). Designed and conceived to coincide with the London Paralympics and reputed to be ‘the first of its kind’the billboard features a disabled model and two able bodied models. Main campaign photography by James Alexander Lyon.
The idea was to heighten awareness of others (in this case models) who struggle to get work in an industry that is hard enough even if you are able-bodied.
Models of Diversity choose these three models as they represented the spirit of our Models of Diversity. Debbie van der Putten (centre, who appeared on BBC’s ‘Briton’s Missing Top Model’ with Kelly Knox) is already a model and long-time campaigner for disabled models both here in the UK her native Netherlands. The other two models Varina and Iga, who coincidentally are both mothers of young children, typify some of the wide-ranging and diverse models that Models of Diversity (MoD) aims to help.
Since she’s been the spokesperson for Models of Diversity Debbie has had some amazing opportunities to speak about the campaign, who MoD are and what they do.
She went on the US TV-show called “You are the Supermodel” to talk about body diversity and disability which was a big success. Straight after, Models of Diversity received many emails from women all over the world who wanted to know more about the campaign!
There are some amazing, talented and very pretty models in the UK like Shannon Murray who did a campaign for Debenhams, Sophie Morgan recently featured in the Stella McCartney London 2012 campaign and Kelly Knox winner of Britain’s Missing Top Model but for some reasons after one or two campaigns the British fashion world stopped using them.