James Alexander Lyon fashion photographer

Welcome to James Alexander Lyon fashion photographer’s website.

I predominantly shoot editorial fashion, beauty and lifestyle as a freelance photographer on an hourly, daily or weekly rates. See my RATECARD for further information.

James Alexander Lyon fashion photographer – Commercial photography from an agency background

My work is heavily influenced by my years of work as a designer and art director working on London agencies. I compose as a designer and shoot as a photographer, delivering strong high-quality, campaign-able and memorable images.

I work to client-approved briefs with strong narratives, delivering on time, every time. I’m strong on lighting and direction either in a studio or on location, giving clients versatility and choice. I have a clear sense of timing to coordinate all creative’s towards a paced workflow without over-runs or time-wasting, saving clients money.

James Alexander Lyon fashion photographer – Everyone thinks it’s easy

A majority of my photographic time is spent with models, directing and inspiring so they perform to brief from the first image.

Planning with written and verbal communications to the whole team always ensures a successful outcome with everyone being ‘on-the-same-page’ from the minute we start work. I make it look easy, so you can concentrate on what you do best.

I am published in numerous international fashion magazines and newspapers, in print and online. I am an accredited photographer for scheduled shows at London Fashion Week.