James Alexander Lyon is an award winning and internationally published photographer specialising in fashion.
He’s had a camera in his hands since he was three years old, but realistically got involved with the image creation process in 1979 when he studied photography along-side Graphical Communications Design in London.
After getting his qualifications he went straight into working for advertising agencies in Central London during the early eighties at the height of their creative best. As an Art Director he learnt to pitch a vision to clients then direct other photographers, so that these visions were realised. He’s worked with high street retailers such as Lee Jeans, Lee Cooper, Virgin, Burtons, Debenhams and Marks & Spencer as well as established brands such as Guinness, Northern Telecom, Firetrap and Motorola.
Whilst a good deal of the early photography was film-based the switch to digital media in 2003 accelerated the passion to create more and more imaginative imagery from an art director’s perspective.
He works on projects large and small but all with a great attention to detail, professionalism and understanding of a client’s expectations and needs, providing final creative images exceeding client’s expectations. Each shoot has a concept and narrative that guides all of the creative team involved, so that the feeling and rational behind the creative thinking is understood and guides the project to it’s zenith.
Teamwork and sound business practise underpins the creative elements ensuring success each time on time.
Recently published in: Grazia Magazine, Express Online, Mail Online, Sunday Mirror, Mirror Online, The Independent, Contessa’s Court Magazine, Huffington Post, Desirable Magazine, The Sun and The Voice.