Why I still shoot people

Introduction

I’m an award-winning and internationally published photographer specialising mainly in fashion. I’ve had a camera in my hands since I was three years old, but I really became involved with the image creation process in 1979 when I studied photography along-side Graphical Communications Design in London. After getting qualifications I went straight into working for advertising agencies in Central London during the early eighties, at the height of their creative best. As an Art Director, I learnt to pitch a vision to clients then direct other photographers, to realise these visions.

I’ve worked with high street retailers such as Virgin, Burtons, Debenhams and Marks & Spencer as well as established brands such as Guinness, Northern Telecom, Firetrap, Lee Cooper, Lee Jeans and Motorola. Whilst a good deal of my early photography was film-based the switch to digital media in 2003 accelerated my passion to create more and more imaginative imagery from an art director’s perspective. I’ve worked on projects large and small, but all with great attention to detail, professionalism and understanding of a client’s expectations and needs, providing final creative images exceeding the client’s expectations.

Each shoot has a concept and narrative that guides all of the creative team involved so that the feeling and rationale behind creative thinking is understood and guides the project to its conclusion. Teamwork and sound business practices underpin the creative elements ensuring success each time on time.