James Alexander LyonFashion, Location, NewsArt Director, designer, faux fur, Fur, Hammersmith, hands, James Alexander Lyon, lighting, male, man, Mediterranean, model, Oliver Morris, photographer, strobes, technique, test shoot
Faux Fur for men
Model A wears designs by Ken Kwok-Kin Fong shot in Hammersmith. This was shot on location in an empty apartment, the room was dressed with newspaper to a feature wall. The faux fur jacket was a last minute inclusion and really makes the shot. Lighting was via mobile strobes synced using pocket wizards. Very little post production was used as we had time to get the shot right in-camera.
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