James Alexander Lyon Fashion Photography

James Alexander Lyon Fashion Photographer

Welcome to my website for James Alexander Lyon Fashion Photographer

I’ve always loved photography since I can remember. Still holding a ‘magic‘ that never ceases to amaze me, even though I know how all of it’s done. Years ago I learnt that a good image comes from a single creative thought, conversely, a great image comes from the ‘creative spark’ of those working as a team. I have a creative passion that spills over, it’s something I can’t put a lid on. I will get excited! Putting my heart and soul into a project, mixed with a sense of realism and strength. Consequently, I never forget the brief, the budget and the deadline.


Getting it right first time, every time, takes experience, care and planning. I’m hired for grasping and understanding a client’s vision, key values and organisation’s subtleties; translating this into a memorable and campaign-able set of images. Strong attention to detail combined with quality ‘workflow’ is as standard, whether it’s a single simple image or a complete season’s collection.

When photographing I always aim to realise the potential in any situation and maximise what’s at hand, changing my approach when circumstances alter both shooting in a studio or out on location. There’s always a Plan B, C & D ready and waiting.

Tell me your dream and I’ll make it a reality.

I’m an art director at heart. The storyboard and narrative are my bible, from which ideas flourish and inspire the creative team. You’ll receive attention to detail, strict adherence to the budget and delivery on time, every time. Combine those with a wealth of experience, and an instinct that has become second nature. 


I can be available at short notice and offer speedy turnarounds if required. My kit is always packed and ready (unless I’m already shooting off course). Let me know your budget and I will see what I can do.

Models Tests

Currently, I’m offering Model Tests FREE to registered agencies, to show you what I can produce for you.

Why use James Alexander Lyon Fashion Photographer

I bring years of experience a professional work ethic; knowing what clients like and dislike, with fast and efficient service. It’s the kind of service I would demand if I was the client.

Talk to me about locations, logistics, planning and maximising your budget through careful planning. If I can help and take some of the pressure I will.

Fast Delivery – My clients always get images within 24 hours of the shoot. Furthermore, chosen images are turned around within 5 working days, more often even quicker.

Models of Diversity

I’ve been a campaigner for diversity in fashion with Models of Diversity since 2011. Passionate to convert everyone by creating many images showing the brilliance of models who are different. Each telling their story and illustrating their talents.