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James Alexander Lyon Fashion Photographer
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Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Location Fashion Photography
Client Various
Services Runway/Catwalk Photography
Date Bi-Annual

Location Fashion Photography

I spend half of my time shooting in a studio and the other 50% doing location fashion photography. It’s a chance to travel see some daylight and to meet different people. I shoot up and down the UK, Mainland Europe, Iceland, Asia and the US. Each location has it’s own set of rules and on top of that, you always have the weather to trip you up if you don’t have a Plan B, C or D!  Whatever happens (as long as we are safe ) we keep shooting, as quite often the change in circumstance changes your approach for the better and you end up with a different set of images than you expected. The important thing in all of this is planning and shooting to a tight pre-determined brief with a clear vision of what the client is expecting and how the images are going to be used.

I can shoot using Wi-Fi for direct email the first images to a client so they can approve if they are not on the shoot. The images from each day are sent on contact sheets, so that by the following morning any change to the original brief can be made before work commences.

If you have a project in the pipeline please contact me for my thoughts and an idea of costs.

Laura Porta 01-11-17
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Sophie Loren 19-07-17
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Location Fashion Photography
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Location Fashion Photography
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Location Fashion Photography
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Sigrun-5782

Sigrun Shoot Iceland

Sigrun Iceland Shoot A selection of images taken from the shoot last year in Iceland for Sigrun Viking Design. To scroll through all the images please use the slider below the main image. To enlarge the image as a lightbox, just ‘click’ the large image. 

Pampeano Shoot 1

Pampeano Shoot 2

Pampeano Shoot 2 A selection of images taken at the first shoot for Pampeano a polo wear design house importing from Argentina To scroll through all the images please use the slider below the main image. To enlarge the image as a lightbox, just ‘click’ the large image. 

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Pampeano Shoot 1

Pampeano Shoot 1 A selection of images taken at the first shoot for Pampeano a polo wear design house importing from Argentina To scroll through all the images please use the slider below the main image. To enlarge the image as a lightbox, just ‘click’ the large image. 

Faux fur for men

Faux Fur for men Model A wears designs by Ken Kwok-Kin Fong shot in Hammersmith. This was shot on location in an empty apartment, the room was dressed with newspaper to a feature wall. The faux fur jacket was a last minute inclusion and really makes the shot. Lighting was via mobile strobes synced using […]

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Contact me either using the button to email me or call me now on: +44 (0)7725 875999

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James Alexander Lyon Fashion Photographer
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© 2008, James Alexander Lyon Photography.

My Story

I’ve had a camera in my hands since I was three years old. I’ve fallen in and out of love with what I produce and how it makes me feel, but it only in the past ten years I have realised how much my images have affected others

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